How the Academy Came to Life @ Subscribed 2015

By Aarthi Rayapura June 16, 2015

We are less than a month beyond Subscribed 2015 in San Francisco and we’re still trying to catch our breath. 2500 executives from modern businesses large and small swarmed the halls of the Hyatt Union Square to exchange ideas on what it takes to become a killer subscription business.

But the team behind the Academy were busy bees well before the event in May. We met with some of the most renowned thought leaders from our pool of more than 60 session speakers to get their stories and wisdoms on paper before they hit the stage. What happened? A massive new library of Academy Guides relating to the juiciest sessions on this year’s agenda.

I’ll give you a taste of some of the sessions that made it to the Academy’s Subscribed Wrap-Up…

Are you a data nerd?

3 Big Data Insights From Mobile Gaming Superstars Kabam

Speaker: Tim Ernst, GM, Kabam

Twittershpere: @kateleggett #DigitalTransformation is more than technology. It’s abt using social, mobile, IoT, big data etc for disrupt biz models. #CRM #Subscribed15

Building a hyper-growth business?

The Climb: How to Build a Billion Dollar Run Rate

Speaker: Tien Tzuo, CEO, Zuora

Twittersphere: @alanchiu “.@tientzuo sharing his personal leadership journey. Powerful demonstration of courage to be vulnerable.

Is your business pivoting in a major way?

The Pivot to Subscriptions: 5 Key Considerations for your Business

Speaker: Robbie Kellman Baxter, Author, The Membership Economy

Twittersphere: @brad_busch “Ownership economy vs. Membership economy. “Members are engaged, more connected and more profitable” #Subscribed15

And that is literally just a taste. Not only are there dozens of new guides highlighting some of the most profound discussions at Subscribed 2015, but even killer Slideshares and a recording of Zuora CEO’s standing room only keynote.

But wait for it. This is not limited to attendees only. It is open for all! If you did attend, dive in to Academy Guides or grab the deck for a more in-depth understanding on the topics that were of most interest. If you did not attend, don’t sweat. You now have an all access pass to learn from the best and see what Subscribed is all about. Enjoy.