Visiomed Group is a leading French company that develops and distributes innovative health devices that aid self-diagnosis for medical purposes and well-being.
Visiomed wanted to launch their new service “Bewell Connect” on a subscription model.
Zuora helped Visiomed offer subscriptions to Bewell Connect, manage complicated recurring and usage-based billing, and acquire customers through multiple channels.
Visiomed was able to take Bewell Connect to market quickly in France, and when ready can expand internationally.
Visiomed Group, the French pioneer in connected health, designs and develops “enhanced health” products and services aimed at improving the health and well-being of subscribers. The company conceives their connected objects by working closely with health professionals to give users simple, easy-access self-diagnosis tools for important health metrics (temperature, blood pressure, blood sugar, etc.).
Visiomed wanted to offer subscriptions to its personal health assistant “BewellConnect” as a response to the changes in the consumption habits of its clients. The company wanted to “offer them products and services best suited to their needs” says Eric Sebban, CEO, founder, and chairman of Visiomed Group.
BewellConnect is a teleconsultation platform which provides an entirely new healthcare experience. It leverages Bewell Check-Up (a virtual doctor service) and measurements made by Bewell’s connected health products (IoT devices). The service is available 24/7 and includes virtual medical counseling over the web, mobile app or on the phone speaking with a real physician.
“Subscriptions enable the delivery of the most up-to-date services on the market, as well as offer products which combine our connected medical devices with high added-value services. It is a business model of particular relevance to the connected health market,” says Sebban.
He explains further “We used to be a product company only with no services attached. But, if we only sell products, we need to come up with disruptive products every year. This is not a sustainable model. The subscription model enables us to generate additional revenue on top of existing solutions. So, we sell the outcome, not the product. Better for my customers, better for me."
Visiomed decided to partner with Zuora on their subscription journey. “We made the deliberate and strategic choice to seek association with a world leader in subscription services who can accompany us in developing our subscription-based connected health services. We now have all the advantages to make Bewell Connect an unparalleled solution ready to reinvent healthcare practices and the doctor-patient relationship,” adds Sebban.
Zuora helped Visiomed launch their new product with a subscription based model — the Zuora solution enabled new pricing models, combine usage-based billing (daily) with recurring billing (monthly), customer acquisition through a mobile app and web sign-ups, and payment collection.
Zuora has also been a real “change helper” to implement new things within the company. Being a product company with a network of distributors, we did not know our customers at all. We had no access to the end customer. Now, we are learning a lot about our customers, and it's really changing our landscape,” says Olivier Hua, Administrative Director of Visiomed Group.
Zuora will continue to support Visiomed on their subscription journey and their future plans for cross-selling services and expanding internationally. Today, the company has a presence in 35 countries around the world. “Zuora can support us not only in our development in the United States but also in other countries such as China and the United Arab Emirates,” said Sebban.